HR Leaders Berlin and SIRUP invited Senior Employer Branding-Experts Oliver Viel and Mariana Rajic for a training session.

The Truth about Employer Branding

Berlin, 19.02.2014 – More than 50 HR and branding professionals gathered at SIRUPs office for the 9th HR-Leaders Berlin session. The semi-casual after-work meeting provided concepts and authentic experiences from the speakers and was then mixed with great discussions and networking.

“Employer branding is a very important HR-concept that massively overlaps with our world of digital communication.“ says Martina Vlahov co-founder of SIRUP “Our aim was to bring together interesting people to discuss, learn and network. It was a wonderful opportunity and a privilege to count on our high caliber speakers. “

Oliver Viel ( is a senior employer branding expert and former Senior Director in international corporations specialized on this field. He has 15 years of experience in international HR strategy, branding and marketing. Mariana Rajic works as an international account manager at trendence ( She has more than 10 years of experience in recruiting, branding and marketing in the HR sector.

The concept of an after-work training and networking session proved to be a success and the event will certainly not be the last of its kind. SIRUP would like to thank all participants for lots of input and ongoing exchange. Special thanks go to Yasemin Aksoy, Founder of HR Leaders Berlin, Mariana Rajic and Oliver Viel.

A slide show with images from the event can be found at our Facebook page.