The photo contest "Trash or Vision" advertised via newsletter and banner ads consists of three phases: participation, judging, ranking. Each participant can publish up to three entries using a personal login. In order to draw a clear distinction to their own images and to attract amateurs to the contest, participants can choose to enter their photos either under the category 'trash' (amateur) or the category 'vision' (professional) The judging and the assignment to one of the two categories is guided in the next phase by the registered users. The ranking in both categories is driven by a number of new members - the competition remains exciting right to the very end.
The campaign strengthens the reputation of mauritius images as a platform for creative people and brings with it many new newsletter subscribers.
