Behind viral marketing lies the idea of turning customers into willing marketers for your brand. Young Fashion Label Inscene reaches this goal with the concept "Inscene Embassy".
Welcome to the Inscene Embassy! Here young trendsetters from Tokyo, New York, Berlin, Vienna and Paris blog about international fashion trends. These style ambassadors use their personal weblog as a fashion and lifestyle diary and report live for the Inscene community.
With this use of blogs as a marketing instrument, a first in Germany, Inscene can not only win new customers but also increase the credibility and attractiveness of their brand.
Client
Karstadt Warenhaus AG
Project
Inscene Embassy
Status
offline